When it is you that will choose to have a custom enamel pins and custom embroidered patches that it is you that will have senses of belongingness. It is common for most people to be happy once they will be part of a group. By seeing to it that an individual will feel happy that it is also them that will do everything for the betterment of the group.
Two or so decades ago, those whose owned fashion stores were smiling all the way to the bank, but had to contend with a lot of challenges, until the internet came into being. For starters, you needed a large capital to get the first stock, you needed cash for rent and a down payment for the same, and you also needed to set aside some cash for your staff paychecks among many other overheads. Running and managing boutique stores was also a challenge because wholesalers of dresses were not as readily accessible as they are today. It is no wonder most dresses were sold at very high prices due to the high cost of managing boutique stores.